Why Franchise?

The growing trend in the business world today is “merging” – corporations and large companies buying smaller companies. The small business stands completely vulnerable to fluctuations in season and the economy, which make it almost impossible to survive. The large merging companies have created bodies with a strong economic hold and more leverage for business development and better service.

We can learn this lesson from the food industry. The traditional neighborhood store no longer exists, instead the large supermarket chains have appeared, which are also beginning to disappear since even bigger food chain stores such as Mega and Jumbo arrive. They have an even larger selection of products and greater buying power which allows them to offer the end customer a better deal.

The same will happen in the world of real estate brokerage. The entrance of the large international chain brokerages into the market will bring the customer to broader levels of service, better, more professional service, by means of updated marketing tools.  The power of the large brokerage companies lies in their capability to provide broad support systems such as training, business development, recruiting franchise holders, and the ability to provide solid financing in order to control a bigger piece of the real estate market at the national level.  All this connects the lone neighborhood agent to a chain, the sooner he joins this chain the more he will benefit from all that it has to offer.

Growth of the chain brokerages and disappearance of the single agent offices will lead to an increased interest in joining the large powerful chains. The tools and support that go along with the large chains at all levels, including management, recruitment, training and their nationwide distribution increase the chances for success.
The large brokerage chains offer a new career and a business opportunity that includes a world of professional marketing tools for success. Realty Executives Israel is a company with the Center for Real Estate Studies built in to the company which provides a wide range of professional support in marketing and recruiting the best human resources for the chain, the office and the field.
It is forecasted that in the coming years a limited number of chain brokerages will have 50-70% of all the active brokerage offices in the market under their wing.
Let us not forget the many advantages to joining an existing chain beyond the business considerations; they are the economic consideration of joining an existing body in order to more quickly establish an even economic ground in starting a business.

The advantages of joining a chain are:
1. An existing reputation as a key to success
2. Guaranteed business development at the national level and as is the case with Realty Executives – internationally as well.
3. The franchiser independently manages the business as if it was privately owned.
4. Consistent development of marketing tools, products and complementary services.
5. Instruction, training, and professional guidance
6. Nationwide distribution of offices, business recommendations, personal development.
7. Advertising fund, joint campaigns, and national awareness.

All this considered, why join Realty Executives in particular?
1. Connecting to a brand with a reputation, awareness and existing advertising with more than 30 years of experience.
2. Joining a chain with a national as well as international presence, that puts an emphasis on developing local as well as international business ties.
3. Joining an existing brand saves on marketing and advertisement costs.
4. Professional advancement, specialization, continuous support and training by the staff of the Realty Executives Israel Center for Real Estate Studies.
5. Due to rising competition in the market joining Realty Executives will provide a much wider range of support than a single office can provide.
6. High market positioning with the credible image, force, and size of a successful international company.
7. Constant development of marketing tools, training, and the highest quality professional support available in the Israeli brokerage market. Above all, guided establishment of the business upon joining the chain.
Realty Executives is the only company in Israel to offer a six-month training course - “Passport to Success”.
You are not alone!!!
Realty Executives will accompany you upon acquisition of the franchise in training and guidance including:

A personal workshop in recruiting agents for your office

A recruitment and marketing development workshop for your business

A comprehensive professional training course for franchisers

A customized marketing plan to develop your business

A full orientation on the policies and procedures required for running your business.

Training in how to advance agents through the Realty Executives’ Passport to Success course.